TEAM WNT
Digital Content
Multimedia Video Production | Sponsor Photography and Videography | Yearly Content Capture
As the team’s content producer, the role shifted depending on the time of season. Before the year started, we captured content which would be used all through the upcoming cycling calendar. This ranged from profile videos about riders, to headshots for cards and graphics, right up to GIFs - including transparent stickers for use on Instagram.
Through the season we offered support creating line up graphics, bespoke content reacting to events through the year and covering races while also topping up content to keep the social channels feeling fresh and interesting.
All content told a story, while also aiming to showcase sponsors in the best light. The aim was not only to inform and grow Team WNT’s fanbase, but also create compelling and interesting content to put sponsors products on the best display possible, alongside liaising with them to create standalone and bespoke works which gave them the most value for a sponsorship to the team.
