It's barely been a week and the #BCNZ crew are already making everlasting memories (and plenty of people jealous). When was the last time you did something as epic as hike a snow covered active volcano, stare into it's crater lake and then ski back down...on a Thursday. Just a small taste of what we get up to in the Southern Hemisphere - http://www.basecampgroup.com/ Thanks to Gavin Orr (@gav27orr on Instagram) for lending some GoPro footage!
Wanderlust
The main thing being sold was an experience. Video was used to show how much fun people on the courses were having & portray how awesome the course extras are to do for anyone interested. Stand-alone videos were made for major events.
Take a tour with resort manager Andrew through Banff and Lake Louise and find out all about life on a Ticket To Ride snowboarding course! www.BasecampGroup.com
Promotional
The courses aren't cheap, and it's a big investment for anyone to make to go on one of these excursions. With multiple options in several resorts, having a great set of "selling" promo videos was mandatory, getting ahead of the competition. We could show the beauty and what was on offer, rather than just saying it.
Trick Tips
Selling world class instruction's hard via just copy...but as a video it's easier. Utilising Andrew, course leader in both New Zealand and Banff, several videos were made to encourage others to take his courses, as he showed off his instructional and gnarly side.
Check out a few of the activities you can take part of in Banff while doing the 4- or 11- week instructor qualifications.
Weekly Recaps
One of the most popular part of the blog was the weekly recap, so to add some life - we made them more visual. Fitting into the blog and around shorter hits of content, the weekly recaps were a dose of jealously shared around the internet by people on the course and prospective clients thinking of booking.
Photos
Alongside videos, photos are a huge part of Basecamp and Ticket to Ride's marketing plan. My images were shared on social media daily, but also made a content bank that was used for throwback content, in emails, in print, on the website and for promotional booklets.
Banff
Ohakune
