Lord's is one of the most iconic venues in the country and is home to some of the most exciting cricket played anywhere in the world, but their in house social media and content was falling flat.
As a video producer working alongside a small team, we relaunched "Lord's TV", rebranding and reinvigorating their YouTube channel and creating daily bitesize shareable videos.
We created a schedule and backlogged content, allowing us to film and edit more while existing content was published.
Honour Board Legends
With the access we were given at Lord's around games to locations and people, we created a series of short videos talking to the legends of the Lord's Honour Board, both English and International. Taking minutes to film, and with fast turn arounds, they formed the backbone of the content plan.
While we had access, we didn't always have rights. This meant we needed to be creative with how we created content. This series turned a huge number of facts into short quick hit animated content nuggets. Created from nothing by photographs and text, they we a big hit.
Behind the Scenes at Lord's
Lord's has so many little hidden places and half hinted or ignored traditions. We talked to both cricket and non-cricket fans, and came up with a season of "Behind The Scene" videos. Filmed over a single day, they provided two months of content.