The Extreme Sailing Series wanted a stand alone video to accompany their press events announcing the teams, locations and new style of boats for the 2016 series. Sponsored in part by Land Rover BAR and created over two days in Dubai using footage from the team's training sessions, this promo was created.
With 3.7million views on Facebook and a wide spread share across Twitter, including attention from the main Land Rover account, this video was considered a huge success. It fit the ESS and Land Rover's visual styles, and captured elements of the racing to come despite not being shot in race conditions.
Shorter Social Videos
Alongside the larger promo, the ESS also wanted several smaller social videos to promote the run up to the first event in Muscat. These were shorter form videos with the aim to accompany copy and capture attention. On Facebook these videos were viewed over 2,500,000 times.